the curious incident at the coffee shop

For as long as Meebo’s been on Castro Street, visiting Red Rock Coffee has been a daily ritual. I know to avoid Wednesday morning’s children story hour if I’m meeting someone, to wait at least half an hour after the first morning Caltrain arrival for a shorter line, and I recognize the half a dozen regulars who spend the majority of their daytime hours working at Red Rock from their laptops. Up until last Friday, there’s been one Red Rock regular that I’ve avoided at all costs after an incident many years ago.

Three years ago, I headed to Red Rock for an afternoon latte and lined up behind a tall man placing his order that I’d seen a few times before. I was debating between a small and medium latte when I heard the man in front of me raise his voice, “Don’t you hate it when people line up on the wrong side of the counter?”

I was taken off guard. He was facing the barista but his tone and volume could have reached anyone within ten feet of the counter. It was evident that though he was shouting to the barista in front of him, his message was really intended for the person standing behind him – me.

The Red Rock register is positioned at the intersection of two perpendicular counters and there is no sign or clear indication of which counter you should line up against. After you’ve been there a time or two, you realize that the right counter is longer, doesn’t conflict with the serving counter, and is presumably better. However, I was standing on the left side, apparently the wrong side.

I was more than a little annoyed but tried to diffuse the situation. I inserted myself into the conversation, “Sorry, would you prefer I stand along the other counter?”

The man, turned 90 degrees and eyed me from his periphery, “Why yes, yes I would.”

I moved to the right and mentally focused on letting the situation just roll away by studying the ambiguous counter situation. The baked goods and bottled drinks were lined up against the left side. I could see how I’d been trained to line up against these impulse foods. However, now safely in the right section, the crisis was averted, and my lesson was learned.

The few seconds of peace were shattered when I heard a new female voice shouting from behind me, “You are such a jerk. She didn’t know which line to stand in and you just yelled at her for practically no reason!” Both the man and I turned around to see a woman running and yelling towards us, presumably someone the man knew was coming to fight in my defense. The man stood his ground and quickly returned fire, “If you come here more than once, you should know to line up against this counter.”

The exchange continued, voices escalated, gestures flew everywhere.

I honestly don’t remember the rest of the conversation because I was frozen in shock. I wondered what unlucky alternative reality I had just landed in. They continued to gesture and shout, still referring to me in the third person, while the entire café went silent to watch the confrontation unfold.

I looked to the barista for help only to see his exasperated, “Oh no, not again” look. You’ve got to be kidding – this had happened more than once? Eventually, the barista and I made eye contact. He mouthed, “medium latte?” to which I nodded and shrunk to the waiting area while the couple continued to duke it out, not realizing that I was no longer there.

For the last three years, I’ll admit to mentally referring to that Red Rock man as just, “crazy guy” in my head. When I am forced to walk within his line of sight, I look straight ahead and make no sudden movements. If he is directly ahead of me in line, I will feign indecisiveness to let someone else pass in front of me. Our UX team does occasional ad hoc recruiting from Red Rock and in a whispered voice, I’ve instructed them, “See that guy? Under absolutely no circumstances should you ask that guy if he has fifteen minutes to look at the Meebo bar or an advertisement – he is off limits.”

Last Friday, the weather turned warm and Red Rock was exceptionally busy. I was craving an iced drink before my next meeting. The two girls behind me in line were talking about how unfair it was that their friend’s boyfriend wouldn’t allow their friend to join them that night. An elderly man at the register was debating what flavors work best in an Italian soda. The barista recommended mango and vanilla.

“Elaine, when was the last time someone bought you a drink?” a voice from the past asked.

No, no. It couldn’t be.

I turned around slowly and sure enough, there was crazy guy standing behind the two young girls. He was looking straight at me. He even knew my name. I snapped into polite defense mode, “Oh, it happens, no worries. It might not happen at Red Rock, but I’ve had my share of bought drinks.” I smiled and hoped that would be the end of our conversation.

“Well, I want to buy you a drink. You come down here a lot and I’ve never seen anyone buy you a drink.”

The two girls stopped talking. No good. This was absolutely no good.

“Oh gosh, you don’t need to do that. Really, it’s okay. I’ve got a meeting in just a few minutes.”

“No, no, I want to. I try to do at least one good deed a week and this is it. I am going to buy you a drink.”

My eyes opened wide in fear. I begged, “Oh no, please don’t squander your good deed on me.”

He continued to insist. And when I got to the counter, he was already asking the two girls if he could cut between them so he could be first to put his money on the counter. He had an iced coffee. I had already calculated the easiest, quickest drink the baristas could prepare in hopes of increasing my odds of personal safety – iced tea. He paid.

So there we were – both waiting for our drink orders. My grandmother’s Midwest charm school lessons kicked in and I realized that, even in these circumstances, I should know the name of my iced tea benefactor. I extended my hand and initiated the formalities, “I’m Elaine.” He replied, “I’m Michael.” I stood there for a second registering that crazy guy had a name. I thanked Michael, the crazy guy, for the drink.

He started, “I’ve been watching you come down here for three years and watched you and Meebo grow. You seem more at ease and confident, like you’ve really grown into your role. And from what I’ve seen, Meebo’s doing well too.” Yes, it was a little awkward and I’m horrible at taking compliments. But at that moment, I was just thankful that he was speaking, not shouting. My social skills are by no means fantastic, but I thankfully spotted the easy deflection in front of me, “That’s kind of you to say. So what do you do?”

“I work in computer hardware…” I asked him for more details about his profession, maintaining the conversation until our drinks arrived. He talked about his company, his role in the company, and how appreciative he was to have stability in the midst of an unsteady economy.

And then from out of nowhere, he inserted, “When I returned from Afghanistan, my company thankfully saw the recession coming…”

We finished the professional train of thought and I returned to the odd insertion, asking carefully, “What were you doing in Afghanistan?” He confirmed my suspicion, “I was a soldier in Afghanistan…”

I expected him to end there but he took a breath and his tenor softened, “And when I came to California, I was a little gruff and I had a lot of tension. I probably didn’t behave as well as I should have. But, thankfully, I’ve worked at it and I’m a lot better now.” And in his own way, he had just apologized.

I didn’t know how to respond, shocked, as I had been three years ago. I’d never held a grudge, I’d never expected, or even hoped for any closure from that long ago incident. I’d just accepted his presence as part of my everyday scenery. And now, I realized to what great lengths he had gone to make this apology.

Our iced drinks arrived.

“Thank you for that,” I said clumsily, half referring to the drink and half referring to his brave gesture. I motioned that I should head back and said good-bye, still internalizing what had just happened.

Back at Meebo, I snapped this picture of Michael’s iced tea to remember the moment and then headed into the next meeting.

michael's iced tea

five ux research pitfalls

Happiness! The UXMag article that I’ve been working on, Five UX Research Pitfalls, went live today. I’ve been jotting down notes about how to address the most frequent pitfalls that UX teams and user-driven organizations encounter for a while. Specifically, here are the five issues that the article tackles:

1. It’s easier to evaluate a completed, pixel-perfect product so new products don’t get vetted or tested until they’re nearly out the door.

2. Users click on things that are different, not always things they like. Curious trial users will skew the usage statistics for a new feature.

3. Users give conflicting feedback.

4. Any data is better than no data, right?

5. You trust the numbers going in the right direction and distrust the numbers going in the wrong direction. It’s just human nature.

Read more

Always welcome any thoughts, reactions, or additions. Thanks!

a design book recommendation in tomato season

When I was in senior in college, I grew tomato plants illegally from our dorm roof by climbing out the window to step to a small row of potted cherry tomatoes just out of sight. A few months later, I graduated and moved the tomatoes to my first apartment’s tiny balcony space. However, now the tomatoes were clearly in sight and the hodgepodge of plastic pots just weren’t cutting it. I headed to the nursery for a plant and pot upgrade.

I must have spent an awful amount of time deliberating over terra cotta. At some point, an observant sales person introduced herself and asked about my project. I said I wanted my balcony garden to look better. Expecting to be upsold to a premium glazed terra cotta, she instead said that my current approach was entirely wrong – my dozen pots were too small for the balcony. Instead, I should invest in one or two big, big pots. Then, I should focus on contrasting textures and colors such as pairing the pointy leaves of a yucca tree with a tall and round ceramic pot and spiky grasses.

The nursery assistant I met that day probably had decades and decades of container and landscape gardening experience and it showed in her clear-cut visual language. Since then, I’ve been surprised at how hard it is to find any resources that outline logical, systematic approaches for design evaluation– whether it’s in the garden, in art, or online.

But about six months ago, I stumbled across this book that did just that – attempted to move beyond vague, intuitive language such as “appealing” and “well-balanced” to a systematic, logical description of compositions like, “When two distinctly different objects are isolated from everything else and positioned side-by-side, the impulse to compare and contrast is almost an automatic reflex.”

Arranging Things: A Rhetoric of Object Placement by Leonard Koren is pretty niche (you probably guessed that by reading the title already). And the low Amazon ratings might scare you off a bit. However, after reading it a few months ago, I keep recommending it to product-oriented people I know and thinking about it when I’m looking at wires or mockups at Meebo. The exact premise for the book goes like this…

2,500 years ago, Greek politicians created systematic communication techniques such as style, memorability, and delivery to convey their message, get loyalty, and win votes. However, communication is not just limited to writing and speaking. Today’s florists, set designers, and visual merchandisers know that arrangements are not just about aesthetics, they are also communicating information through cultural references and symbolism (e.g. wilted flowers and rotting fruit convey deterioration, alcohol and desserts mean sensual indulgence). However, while communication has been a field of study for thousands and thousands of years, object arrangement remains a largely intuitive and untaught discipline today. Koren suggests that if arranging objects is tied to communication, then we should be able to leverage the previous knowledge and apply a tried-and-true rhetoric to object arrangement today.

Even if you aren’t entirely sold on the premise of object composition as a strong form of communication, the collection of still-life compositions is really amazing. I’m guessing that Koren spent years and years collecting the example compositions for the remaining two-thirds of his book. Each painted composition has a one-page analysis where Koren practices what he preaches – specifically dissecting each the object arrangement into eight dimensions such as metaphor, alignment, coherence, and hierarchy.

I recognize that this isn’t going to be a best-seller book any time soon, it’s not even fantastic bedside reading material. However, it is definitely one of my favorite resources on my design bookshelf and I think it is worth sharing, especially if you are working with a team of designers on a day-to-day basis.