Happiness! The UXMag article that I’ve been working on, Five UX Research Pitfalls, went live today. I’ve been jotting down notes about how to address the most frequent pitfalls that UX teams and user-driven organizations encounter for a while. Specifically, here are the five issues that the article tackles:
1. It’s easier to evaluate a completed, pixel-perfect product so new products don’t get vetted or tested until they’re nearly out the door.
2. Users click on things that are different, not always things they like. Curious trial users will skew the usage statistics for a new feature.
3. Users give conflicting feedback.
4. Any data is better than no data, right?
5. You trust the numbers going in the right direction and distrust the numbers going in the wrong direction. It’s just human nature.